Remarketing, otherwise known as retargeting is a method of interest based advertising that is used by Google. Basically, you tag a visitor that comes to your website with a cookie and then that cookie is used by Google to serve your display ads to that user as they browse elsewhere on the web. Multiple stages […]
The world of digital marketing is rapidly changing and the future of it can be summed up in two words: customer journey. This is a term that has been floating around the digital marketing world about as much as predictive analytics and account based marketing has. The customer journey or customer experience is emerging as […]
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